During wartime, many people did not have a lot money to buy luxuries such as soap, but companies still needed to sell things such as soap, soup and medicine to make a profit.

How does this design from the newspaper Accrington Observer and Times printed in 1916 help the company "Lever Brothers" sell this soap?

Do you think it is a good thing to try and make people buy things they don't need when they don't have much money?

	Roll your mouse over the advert to see details from the picture. What impression do you think the Sunlight Soap company are trying to give?

 

Click here to see the whole advert (118kb)

Look at the whole advert and read the writing underneath the picture. How does the writing help the company "Lever Brothers" persuade people to buy their soap? Think about the style and the message the advert is giving.

	Then click on me to make your own advertisement.